| Release-New Activator Telescoping Poles |
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FOR IMMEDIATE RELEASE: CONTACT: Exerstrider Announces Its New "Activator" Model Telescoping Fitness Walking Poles Designed Especially for Physical Therapy and Medical/Institutional Use Madison, WI, May 10, 2007 “ Exerstrider Products Inc., the world leader in fitness walking and "Nordic walking" poles since 1988, introduces its newest model called the Activator. The Activator is Exerstrider's first adjustable length pole utilizing the same type of "snap button/ hole length adjustment" mechanism commonly used on canes and walkers which allows the poles to be adjusted precisely according to the needs of the user. The new model features the same strapless/safety ergonomic grips featured on their other fitness walking poles and it comes equipped with Exerstrider's exclusive boot-shaped Cushiongrip rubber tips (an optional bell-shaped balance tip is available for those for whom balance is a major concern.) According to Exerstrider CEO Tom Rutlin, the snap button/length adjustment hole mechanism was incorporated into the Activator model to provide greater safety and security to those with limited hand strength and because the mechanism is very familiar to physical therapists and others in the medical fields. Pilot studies have indicated that the Exerstrider fitness walking poles can provide a very effective and desirable alternative to the use of traditional assistive devices like canes and walkers. Peggy Buchanan, IDEA's 1997 Fitness Instructor of the Year and spokesperson on older adult fitness, conducted the first 8-week pilot study with 13 subjects averaging 87 years of age, all of whom traded in their canes and walkers for Exerstrider fitness walking poles. She noted, "People with canes and walkers tend to see themselves as ˜invalids', but the same people with walking poles more often feel like 'athletes'. Those who traded in both walkers and canes immediately began walking with a more upright posture and their gate pattern went from a 'shuffle' to a more normal walking gait". She went on to say, "the psychological benefits may have been just as important as the physical benefits." Using walking poles can aid in providing balance, confidence and relief for painful joint, and at the same time they can also help build upper body muscles and aid in preventing bone loss (as walking becomes a total body weight bearing activity). Perhaps the most important benefit of walking poles is that users tend to remain more active because using them is both more motivating and fun. For more information on the new Exerstrider Activator model, call Exerstrider customer service at 1-888-285-7392 or visit www.exerstrider.com. About Exerstrider Products Inc “ Exerstrider has been providing innovative world-class fitness walking poles since 1988. The company and its founder Tom Rutlin are recognized for having pioneered "Nordic walking" (for people of all ages and abilities) as a total body exercise activity which is currently among the world's fastest growing fitness trends. ### |
