If Exerstriding has been around for so long, why haven't I heard of it until now?

I've been promoting the health and fitness benefits of Exerstriding since 1988. Although it's been written about in scores of national magazines, been the subject of more than 100 newspaper articles, and has been featured on several nationally televised shows, Exerstriding has somehow remained off the radar screen of most fitness walkers. In a day and age where products of all kinds "must" build strong brand recognition and generate huge profits with the aid of millions of dollars in marketing, Exerstrider has done very, very little advertising. Over the last 18+ years, dozens of fitness equipment gimmicks have been powerfully marketed to hopeful masses, failed to deliver on their promises and ended up in landfills”while Exerstrider fitness walking poles have been delivering real quality and results to our customers and the business has grown mostly by word-of-mouth. I didn't start my business to make a killing. I started it to make a living, and in an attempt to make a difference in the lives of many people. I've been doing so for many years now and I'll still be around when Exerstride method Nordic walking finally becomes the "hottest new trend in fitness!"

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